Thompson Aero Seating: Vantage XL aircraft seating

This case study shows how Thompson Aero Seating, a premium aircraft seat manufacturer based in Northern Ireland, launched a new product, the Vantage XL, and increased export sales with new customers across the world.

Thompson Aero Seating: Vantage XL aircraft seating

Campaign details

Category name: Aerospace & defenceAgency: FactorydesignAdvertiser: Thompson Aero Seating

Executive summary

Thompson Aero Seating Ltd is a manufacturer of premium aircraft seats based in Northern Ireland. Starting as an engineering company licencing a seat patent, in 2011 they progressed to become a manufacturer of their own seats, selling products all over the World.

Building on the success of their first product (designed by Factorydesign) called Vantage, they turned again to Factorydesign to help them identify and define the strategic opportunity for a more premium product to address market demands,...

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