The virtual and augmented realities of marketing

This article looks at the developments in VR and AR since the launch of Oculus Rift in 2012 and examines what each can bring to the marketing mix.

Marketing Embraces New Technology

This article is part of a series of articles on how marketing is embracing AI, AR and VR. Read more.

Virtual Reality (VR) has now been around for a few years, and Augmented Reality (AR) even longer. Both tend to be lumped together as a single subject (as I have done here), but in actual fact they are very different media with entirely separate use cases and challenges.

In 2012, VR hit us with much fanfare upon launch of the Oculus Rift after a hugely successful Kickstarter campaign, bringing with it a wave of...

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