The power of digital forensics in driving social media insight to inform M&A decision making

This paper outlines the 'Digital Forensics' methodology of the research firm, Flamingo, which seeks to extract consumer insights out of brand data and, in this instance, use it to inform a client's merger and acquisition strategy.

The power of digital forensics in driving social media insight to inform MandA decision making

Flamingo

What is Digital Forensics?

Digital Forensics is the cultural and contextual analysis of online content, rooted in relevant and robust behavioral data. It distinctively differs from the world of social listening in three core ways:

  1. Data is a catalyst not an end point – our data scientists identify peaks or interesting patterns in data, but the real depth of insight comes from the exploration of those patterns
  2. Interpretation of data is conducted by category and cultural experts not technologists – our teams around the...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands