The new technology in shopper marketing
Sarah GreenGreyShopper EMEA
When more than four in five purchase decisions are made in-store, influencing at the 'first moment of truth' is critical, and technologies such as beacons, AR, IoT and Facial Recognition, when used creatively, can make the difference between consideration and purchase.
The new creativity in shopper marketing
This article is part of a collection of articles on how shopper marketing is evolving. Read more.
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