The effect of knowledge breadth and depth on new product performance

This study distinguishes two features of a firm’s knowledge base - breadth and depth - and elucidates their interplay in determining new product performance.
Yang, Jin and Sheng

The effect of knowledge breadth and depth on new product performance

Defeng Yang

Jinan University

Lu Jin

University of Hong Kong

Shibin Sheng

University of Alabama at Birmingham

Introduction

In recent years, the knowledge-based view has emerged as a dominant perspective to explain product innovation and new product success. The knowledge-based view depicts a firm as a repository of knowledge, and suggests that new product development is primarily a function of the firm’s ability to recognise, assimilate and apply knowledge (Grant 1996; Roberts & Palmer 2012; Caner & Tyler 2015; Tortoriello 2015). Because unique knowledge is...

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