The effect of knowledge breadth and depth on new product performance
Defeng Yang
Jinan University
Lu Jin
University of Hong Kong
Shibin Sheng
University of Alabama at Birmingham
Introduction
In recent years, the knowledge-based view has emerged as a dominant perspective to explain product innovation and new product success. The knowledge-based view depicts a firm as a repository of knowledge, and suggests that new product development is primarily a function of the firm’s ability to recognise, assimilate and apply knowledge (Grant 1996; Roberts & Palmer 2012; Caner & Tyler 2015; Tortoriello 2015). Because unique knowledge is...