The economics of abundance

This paper argues that companies can serve the public good and maximise profit, illustrated by the example of the changes to the global trade in diamonds and the move towards demand for "conflict free" gems.

The economics of abundance

Ersun WarnckePrimedia Inc

On December 1, 2008 Global Witness released a report entitled A Rough Trade. This report detailed the role of diamond sales in financing Angola's civil war. From this seed the idea of "conflict diamonds" sprouted and grew.

A decade later the more provocatively titled Blood Diamond was released to worldwide audiences. Blood Diamond told the same story, but with Leonardo DiCaprio narrating, managed to reach a slightly larger audience.

Blood Diamondwas the icing on the cake for a decade long campaign to create a new...

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