The death of demographics

Explains how age and gender stereotypes are being turned on their head and have no place in modern marketing, using 107-year-old Japanese sprinter Hidekichi Miyazaki and Millennial Mark Zuckerberg as examples.

The death of demographics

This article is part of a series of articles on how to define and reach the audience. Read more.

Dubbed Japan's 'Golden Bolt', Hidekichi Miyazaki is warming up for his signature event – the men's 100m dash. As a former record holder and crowd favourite, he grins and waves to his fans; 42.22 seconds later, Hidekichi crosses the finishing line. He's in no danger of surpassing Usain Bolt as the world's fastest man, but he celebrates his accomplishment with the same trademark 'lightning bolt' pose.

Miyazaki was competing in the over-105 age group at the...

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