The changing face of Europe's online ad market: Findings from IAB Interact 2013

A report from IAB Interact 2013, focussing on new IAB Europe data that shows rising investment in online advertising across the region.

The changing face of Europe's online ad market: Findings from IAB Interact 2013

Joseph CliftWarc

Click here to read Warc's full coverage of IAB Interact 2013

Given the economic difficulties that have hit many European countries in the last few years, the continued growth of online advertising in the region is a rare financial good news story. But delegates at Interact 2013 – a conference organised by IAB Europe, the internet marketing trade body, and held in Barcelona in May 2013 – also heard there are some areas of concern for the sector to consider.

Figures released by IAB...

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