The Tofoo Company

R & R Tofu, the British tofu company, created its own brand, the Tofoo Company, to successfully target both people cutting down on meat and vegetarians.

Design consultancy: StormBrandsAdvertiser: The Tofoo Company

Executive Summary

Our mission was to create the number one tofu brand in Britain.

R & R Tofu made the best tofu. Ever. The problem was that without a brand of their own, nobody knew about their delicious product previously only sold through health food retailers. So we set about creating a brand that undeniably 'owned tofu'.

And that's how The Tofoo Company was born. Next we needed to get people excited about the brand and spread the word. But we didn't target vegetarians, oh no. Instead we aimed our tactics...

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