The Rise of the Machines – Programmatic Commerce and the Digital Retail Revolution

Patrick Munden, Minos Makris and Hugh Fletcher

This report looks at the concept of programmatic commerce as a new revolution in digital commerce and whether consumers find the idea favourable or fearful.
  • 57% of UK shoppers say that they're ready to embrace programmatic commerce within the next two years and nearly half say they believe that digital tech has made the shopping process faster.
  • The research indicates that consumers value speed and simplicity above all else when it comes to online shopping, and also that they're broadly comfortable with the idea of devices that can order essential items for them.
  • Privacy and security concerns mean retailers have work to do in earning consumer confidence, particularly among older shoppers who require more convincing.
  • Research concluded that consumers will be ready...

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