The Programmatic Primer: Ad networks in the online advertising ecosystem
This article is part of The Programmatic Primer, Warc's essential guide for advertisers to the latest online advertising techniques. The report includes detailed advice on how to work with companies in the online advertising ecosystem, plus use cases of programmatic in action. View a PDF version.
Need to know: Ad Networks
- Ad networks collate advertising inventory from multiple publishers.
- Ad networks may represent buyers or sellers. Each network offers something slightly different. For example:
- The ability to learn from success
- The ability to target search terms...