The national Defence Recruitment: The Officers Choice
Executive summary
Product Description:
The Danish National Defence need to attract young academics for their officers program.
Objective of the Campaign:
Military missions have changed during the 21st century. Threat assessment and tasks have become more complex. To meet future demands, the Danish Defence needs to attract a new type of leader with strong cognitive and strategic capabilities. Officer's training no longer requires military experience - however, all applicants are now required to hold a higher education. The problem is that this target group of young academics has no interest in the Defence...