The National Defence Recruitment: See your future in 360 degrees

This case study describes how the Danish National Defence, the armed forces, used virtual reality at careers fairs to appeal to people aged 17-24.

The National Defence Recruitment: See your future in 360 degrees

Executive summary

Product Description:

The Danish National Defence is the unified armed forces of the Kingdom of Denmark. Every year, they need to attract between 5,000 and 7,000 applicants to ensure qualified candidates for about 40 different training programs.

Objective of the Campaign:

The National Defence wishes to establish a dialogue with a younger target group (17-24-year-olds) to ensure a stable flow of qualified applicants. The goal is to attract 5,000 - 7,000 candidates per year for about 40 different training programs. The annual trade and education fairs are an...

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