Campaign details
Advertiser: MicrosoftBrand: MicrosoftAgency: IN. FOMCountry: Asia Pacific
Executive summary
Defining digital transformation for AsiaWe are now on the cusp of the 4th Industrial Revolution, in which traditional industries, business models, systems and governance are being disrupted. Rising players such as Grab, Uber, Airbnb are seen as disruptors to traditional industries due to their innovative business models enabled by the use of technology.Digital transformation is not just a buzz word for business leaders. They are seeking ways to evolve how they operate to better serve their customers in...