The Microsoft Asia digital transformation study

Microsoft, the technology company, positioned itself as a business advisor by explaining how technology was affecting businesses in an integrated campaign across Asia.

Campaign details

Advertiser: MicrosoftBrand: MicrosoftAgency: IN. FOMCountry: Asia Pacific

Executive summary

Defining digital transformation for AsiaWe are now on the cusp of the 4th Industrial Revolution, in which traditional industries, business models, systems and governance are being disrupted. Rising players such as Grab, Uber, Airbnb are seen as disruptors to traditional industries due to their innovative business models enabled by the use of technology.Digital transformation is not just a buzz word for business leaders. They are seeking ways to evolve how they operate to better serve their customers in...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands