The Gunn Report for Media 2016

The Gunn Report for Media 2016 combines the winners’ lists from all of the world’s most important award contests to establish annual worldwide "league tables" for the communications industry.
  • Advancements in technology have enabled media and advertising agencies to develop campaigns across many innovative new mediums, pushing the boundaries of digital advertising and inviting consumers to experience brands like never before.
  • Campaigns have embraced data, deep learning, mobile, apps and programmatic advertising.
  • At the same time, new creative formats have emerged such as live video and square video, and the emoji has spread from Japan as a new symbolic language....

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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