The Game-changing Generation: How millennials are disrupting the market and what your brand can do about it

This paper reports the findings of a study into what millennials are looking for when choosing a mobile network provider, including the best ways to talk to this demographic, and what would influence their likelihood to switch or stay with a provider.

The Game-changing Generation: How millennials are disrupting the market and what your brand can do about it

Nijat Mammadbayli, Patricia Dominguez, Cori Deutsch, Joyce van Heeswijk, Julia Görnandt

Summary

Millennials taking the reins, new technologies and changing buying behaviors: Big challenges that brands need to tackle so that they can keep up with a phase of disruption.

We took the challenge to develop and measure the impact of the disruption driven by Millennials. Understanding Millennials meant that we adopted our research approach in a way that was as intuitive as possible for our targeted respondents: conducting the survey on smartphones,...

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