Agency: Proximity London
Objectives
When Theresa May called a surprise general election, the media started to forecast a foregone conclusion. Across the UK, a numbed electorate began to switch off. However, The Economist wanted to make sure people made an informed decision about voting. To get them re-engaged, we wanted to step in wherever the conversation was happening, to offer a cutting perspective with the brand's trademark wit (and a free copy of The Economist to help inform their vote).
Strategy
Our Brand Response campaign had already proven the power of context - The Economist steps in where prospects...