Brand: The Dalí Museum
Agency Network: Goodby Silverstein & Partners, San Francisco
Industry: Museums & Libraries
Media: Digital, Interactive & Mobile
Market: United States, North America
Background
The Dalí Museum in St. Petersburg, Florida, boasts the second-largest collection of the surrealist master, and yet it still lacks a large national audience. Today its visitors come mostly from Florida, so the museum asked us to generate national awareness of the museum's newest exhibition, 'Disney and Dalí: Architects of the Imagination'. We were tasked with attracting in-person visitors by creating an in-museum experience as well as creating...