Agency: Geometry Global Hong Kong
The summary statement
With an innovative and unexpected solution to a global problem, our integrated campaign redefined the limits of traditional wildlife conservation efforts. The ecosystem we created, comprised of a provocative packaging design, in-store communications, social media content and highly targeted digital avenues, successfully co-opted Red Light channels to create lasting social, cultural, and environmental impact. It's a wildlife protection campaign the likes of which have never been attempted.
Campaign Strategy
THE ILLEGAL MARKET
China is the world's biggest market for illegal wildlife-based products. Animal parts are used to produce aphrodisiacs, contributing to...