ThaiHealth: DeadFeed

ThaiHealth, a health organisation, boosted awareness of road safety during the New Year Festival by letting people realise that accidents are something that could happen to them.

Agency: MediaCom / mInteraction Thailand

The brief

New Year festival is one of the most important holidays for the Thai. Other than being counted as the time of happiness, the period is also known as a period of lost – with road accidents.

During the past decade, many ad campaigns on safe-drive were created and promoted by related parties. However, our insights shows that those works switched on the feeling of "accident is something distant and it could never happen to them in reality".

ThaiHealth aims to boost awareness of travel-safe during holidays with campaign that "allows Thai to...

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