Thai Health Promotion Foundation: Speed Limit Monk Statue

Thiti Boonkerd

The Thai Health Promotion Foundation reduced road deaths by 20% with the Speed Limit Monk Statue – the world's first monk statue that warns drivers to be mindful and cautious while driving.

Campaign details

Brand: Thai Health Promotion FoundationBrand owner: Thai Health Promotion FoundationLead agency: BBDO Bangkok Country: ThailandIndustries: Public healthMedia channels: Events & experiential, Packaging & design Budget: 500k - 1 million

Executive summary

In Thailand, there are more than 35 million drivers on the road. As a Buddhist country, 76% of Thai drivers have a monk statue placed on their cars' dashboard, because they believe that monk statues, being holy, can save them from road accidents. But, because of speed driving, Thailand still ranks second worst in the world for...

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