Marketing Public Services
This article is part of a series of articles on marketing public services. Read more.
In an always-on digital world, people have high expectations for their digital experiences. They want online information that is accurate, attractive and adapted to their device of choice. And they make no exceptions for health information – raising the bar for government agencies that support public health. For such agencies, a core mission is creating and disseminating evidence-based health information that clearly communicates the latest science while encouraging prevention and management of disease. In meeting that mission, agencies deliver information...