TWIX Pause
Peter Toone, Hayley Clarke & Patrick WhitnallStarcom Mediavest Group
Campaign details
Brand owner: Mars ChocolateAgency: Starcom Mediavest GroupBrand: TwixCountry: AustraliaIndustry: ConfectionaryMedia budget (USD): $500k - $1 millionChannels used: Internet - general, Television
Executive summary
The TWIX chocolate brand, owned by Mars, needed to remind Australian shoppers of its existence since, in the competitive world of chocolate, sales are reliant on being salient or top of mind.
This case study describes a campaign to increase salience of the TWIX brand and make it relevant to Australians,...