TV viewing in the internet age

This article seeks to understand the habits of linear TV users as online viewing moves through its infancy and into the mainstream.

TV viewing in the internet age

Justin SampsonBARB

BARB's study of UK TV viewing habits shows 87% of all viewing is still live at the point of broadcast, with other uses for the TV screen representing on average only 40 minutes per day. Netflix and Amazon Video are growing but are complementary to linear TV and online viewing is still in its infancy. The number of non-TV households is increasing slightly, although still hovering around the 5% mark.

Our individual and collective desire for new and different experiences means we often place a premium on the new and overlook...

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