T. Ruggiero & Söhne: Rolling Out to the Property Market

This case study explains how T Ruggiero & Sohne, a Swiss decorating firm, used direct mail to open conversations with new business targets.

T. Ruggiero & Söhne: Rolling Out to the Property Market

Executive summary

Product Description:

With over 50 employees, the decorating firm of T. Ruggiero & Söhne based in Wil is one of the largest in Switzerland. It was seeking to break into a new market segment for repeat decorating work from real-estate and property managers.

Objective of the Campaign:

A direct mailshot containing a paint roller and inking pad was developed for the targeted acquisition of property managers. As soon as the recipients drew the roller with the printing block across the ink pad and rolled it over the bright...

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