T-Mobile: Next Gen

T-Mobile, a telecommunications brand, created a guided discovery shopping experience in the US to reduce customer effort and increase direct to consumer acquisition business.

Agency: SapientRazorfish

Product Description

Shopping for wireless has too long been massively over-complicated with needless detail, over-engineered combinatorics, and useless telecom jargon. So we set out to bring the humanity back to shopping for this critical human service. We redesigned the purchase path on t-mobile.com to massively streamline customer effort at a point of purchase by leveraging T-Mobile's award-winning customer service to handle complexity and fallout. Our audience consisted of customers shopping for wireless.

Objective of the Campaign

We needed to show consumers they will be doing something different and that it's going to be okay, in...

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