Agency: SapientRazorfish
Product Description
Shopping for wireless has too long been massively over-complicated with needless detail, over-engineered combinatorics, and useless telecom jargon. So we set out to bring the humanity back to shopping for this critical human service. We redesigned the purchase path on t-mobile.com to massively streamline customer effort at a point of purchase by leveraging T-Mobile's award-winning customer service to handle complexity and fallout. Our audience consisted of customers shopping for wireless.
Objective of the Campaign
We needed to show consumers they will be doing something different and that it's going to be okay, in...