Swisscom: Snowdrawings

Swisscom, a telecommunications provider in Switzerland, created snow drawings at the Alpine World Ski Championships to showcase its network coverage and give support to its sponsor, the Swiss ski team.

Campaign details

Brand: SwisscomAgency: Heimat Werbeagentur GmHBCountry: GERMANY

Marketing Context

Swisscom is the biggest player in Switzerland's telecommunications industry. Unrivaled in size, coverage and importance for the country, Only Swisscom provides coverage even in the snowy slopes of the Alps. We needed to highlight that technological advantage in a highly emotional way.

Campaign Planning

Sport sponsorships usually look like this: A sponsor pays good money to place his logo in a highly visible spot. Usually on the athlete himself or on the equipment. It worked that way for decades, but also means that in the...

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