Studio Brussels: Break A Leg Dave

This case study describes how the Dutch-speaking Belgian radio station Studio Brussels capitalised on Dave Grohl's broken leg, an injury sustained in Gothenburg, cancelling the rest of the Foo Fighters' upcoming tour dates, including Rock Werchter, Belgium's biggest rock festival.

Studio Brussels: Break A Leg Dave

Campaign details

Brand: Studio BrusselsAgency: Serviceplan BeneluxCountry: Belgium

Background

Studio Brussels is a Dutch-speaking radio station in Belgium, owned by the VRT. The music played is more alternative and is aimed mainly at a youth audience. The channel is an initiative of the Flemish Government and is financed principally by taxes.

Studio Brussels is very popular amougst its audience as 'the festival radio' as it reports and broadcasts from the biggest music festivals.

On the 12th of June 2015, Dave Grohl broke his leg while performing in Gothenburg. Unfortunately...

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