Straight Talk Wireless: Connecting Offline Sales to Online Media

This case study describes how US mobile provider Straight Talk Wireless raised brand awareness and drove in-store sales by using a smartphone shopping app, during Black Friday.

Straight Talk Wireless: Connecting Offline Sales to Online Media

Brittany Legan

Campaign details

Brand: Straight Talk WirelessBrand Owner: America MovilLead agency: IMMContributing agencies: PJACountry: USAIndustry: Telephone & internet servicesChannels used: Mobile & apps, Online displayBudget: Up to 500k

Executive summary

According to Google, 75% of consumers browse on their phones while in-store and 60% use their phones to shop while in a retail environment. In order to maximise profitability during peak sales periods, and highly competitive seasons for the telecoms vertical, Straight Talk – a...

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