Stayfree: Stay Ahead Helpline
Campaign details
Brand: StayfreeBrand owner: Johnson & JohnsonLead agency 1: OMD IndiaLead agency 2: OMD INDIACountry: IndiaIndustries: Feminine hygieneChannels used: Mobile & appsBudget: $1 - $3 million
Executive summary
Stayfree is a brand built on the understanding that different women have different needs when it comes to menstruation, and our aim has always been to deliver the best possible individual experience for every woman. But in rural India, where it is still largely media dark, and women's hygiene conditions...