Campaign details
Brand: Starbucks UKBrand owner: Starbucks UKLead agency: Manning Gottlieb OMDCountry: United KingdomIndustries: Restaurants & takeawaysMedia channels: Events & experiential, Merchandise & free gifts, Packaging & design, Sales promotion, Social media, Word of mouth, influencersBudget: 5 - 10 million
Executive summary
This is a story about how social media can build a business.
It’s not a story about an unexpected piece of hero content, a one-off disruption, or a runaway viral success.
It’s about what brands can learn from how people use social media to build...