Spotify Canada: Music For Your World

This case study describes how Spotify, a music streaming service, utilised data to increase brand awareness in the Canadian market.

Spotify Canada: Music Fr Your World

Agency: Anomaly

Case overview

This is a case that demonstrates how we harnessed the power of data to drive communication strategy for the Spotify brand in Canada, and in doing so exceeded all business and communication objectives.

Spotify was the world's number-one music streaming service, but because it was late to market in Canada it had to compete against already established players. Although these players had a strong following, none were truly dominating the category, largely because they were communicating only the functional benefits of their music streaming software.

There was an opportunity...

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