Spin 1038: Sandstorm
Campaign details
Agency: Imagine MarketingClient: CommunicorpCategory: Retail or Trade MarketingCountry: Ireland
Background
Spin 1038 has traditionally been a youth radio station. But, over the last 10 years the station's audience has matured with the station. It became apparent that media buyers still thought of Spin 1038 as a youth station and station revenues were suffering as a result.
The station has always been at the forefront of innovation and challenging industry norms. It became apparent that the only way to really engage media buyers was to do something that no...