Spin 1038: Sandstorm

This case study explores how Spin 1038, a local radio station in Dublin, created a campaign that embraced the station's changing demographic and engaged media buyers in a creative way.

Spin 1038: Sandstorm

Campaign details

Agency: Imagine MarketingClient: CommunicorpCategory: Retail or Trade MarketingCountry: Ireland

Background

Spin 1038 has traditionally been a youth radio station. But, over the last 10 years the station's audience has matured with the station. It became apparent that media buyers still thought of Spin 1038 as a youth station and station revenues were suffering as a result.

The station has always been at the forefront of innovation and challenging industry norms. It became apparent that the only way to really engage media buyers was to do something that no...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands