Speed Read: 98% Pure Potato

This short article looks at John Griffiths' and Tracey Follows' '98% Pure Potato' which explains the origins of advertising account planning, from its early beginnings in the 1960s in the UK, and goes on to examine its present and future.

Speed Read: 98% Pure Potato

Steve HastingsIsobel

This book explains the origins of advertising account planning, from the beginnings in the mid-1960s in the UK up to 1980, and goes on to look at planning today and into the future.

This speed read was originally published in the Admap March 2017 issue.

98% Pure Potato is informed by the first-hand experience of those who were there during account planning's genesis and evolution.

This book is a valuable resource; it is the first book to trace the evolution of planning in advertising agencies by talking...

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