Sovereign Insurance: Healthy by Sovereign

Sovereign, a health insurer in New Zealand, made an online film to show New Zealanders what their real health age looks like.

Agency: Chemistry Interaction

Product Description

New Zealand has the OECD's third highest obesity rate and one of the worst diabetes problems in the developed world (Ministry of Health 2015). As a health insurer, Sovereign sees the consequences daily, with 60 cents per dollar of premium paid in claims. Loyal financial advisers demanded that Sovereign become competitive or leave the category. Churn rates were rising and policy ownership declining. How could we improve customer signup, adviser advocacy, lead generation and sales for Sovereign?

Objective of the Campaign

In New Zealand, NZ mutual Southern Cross and Aussie giant NIB dominate with...

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