Sony Pictures Spain: No Metro

Sony Pictures Spain, an entertainment company, publicised the release of the new Ghostbusters film by creating an experiential action of a 'ghost train' on the metro in Spain.

Agency: SHACKLETON

Product Description

Ghostbusters was back on our cinema screens after 20 years, and we had to devise a special action to promote the release. The challenge? To create and develop a campaign that could communicate the release of the new film and at the same time attract the attention of both the fans of the first sagas, as well as a new generation.

Objective of the Campaign

We wanted to show that ghosts were literally arriving in the city. Using the most iconic elements of the film, the soundtrack and the logo, we created an experiential action...

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