Agency: SHACKLETON
Product Description
Ghostbusters was back on our cinema screens after 20 years, and we had to devise a special action to promote the release. The challenge? To create and develop a campaign that could communicate the release of the new film and at the same time attract the attention of both the fans of the first sagas, as well as a new generation.
Objective of the Campaign
We wanted to show that ghosts were literally arriving in the city. Using the most iconic elements of the film, the soundtrack and the logo, we created an experiential action...