Solo: Soon to be world-famous
Svein LarsenOMD
Campaign details
Brand owner: SoloAgency: OMD, TRY, APT and Magnum PRBrand: SoloCountry: NorwayMedia budget (USD): $500k-$1mChannels used: Events and experiential, Internet - display, Internet - microsites, widgets, Online video, Other and ambient media, Outdoor, out-of-home, Product and other sampling, Public relations, Social media, Television, Word of mouth and viral
Executive summary
Solo is a soft drink that Norwegians like, but too few drink. We decided to increase its relevance by creating an international campaign for a brand that is only sold...