Softlogic Life: The campaign that saved 2500 lives

Insurance company Softlogic Life developed a SMS emergency hotline aimed to rescue the victims of floods during the monsoons in Sri Lanka.

Campaign details

Brand: Softlogic Life Insurance PLCBrand owner: Softlogic Holdings PLCLead agency: Mindshare Sri LankaContributing agencies: Etisalat Sri LankaCountry: Sri LankaIndustries: InsuranceMedia channels: Mobile & apps, Social mediaBudget: Up to 500k

Executive Summary

Though an annual occurrence, in 2016 Sri Lanka was severely affected by the Southwest monsoon resulting in flash floods in more than three provinces. During the initial few days, there was a sheer lack of information on the actual situation and the condition of the victims, whilst critical interventions to be undertaken in...

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