Social media ROI: Measure more than likes and shares

This article offers advice on social media measurement, suggesting that too few brands are able to articulate their goals and objectives for activity on this channel.

Social media ROI: Measure more than likes and shares

Jamie Robinson and Mobbie NazirWe Are Social

Social media measurement can be linked to brand outcomes, such as campaign brand effect. Jamie Robinson and Mobbie Nazir demonstrate how this was done for social campaigns for Jaguar and Barilla.

Over 32 million. That's the number of search results in Google if you search for that infamous term, 'social media RoI'. And the reality is that a lot of what you find written about the topic is confused. We seem to be stuck in a cycle of wanting more accountability...

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