Social and mobile in China: New developments for marketers

At the 2012 Global Mobile Internet Conference (GMIC), social media leaders examined the development of social media with mobile in China.

Social and mobile in China: new developments for marketers

David Wolf

At the 2011 Global Mobile Internet Conference (GMIC), Charles Chao, the CEO of Sina.com and China's leading microblog service Sina Weibo, predicted that the future of the internet was local, mobile, and social. While Sina's mobile offerings have yet to produce sufficient revenues to sustain the business, social media is leading the migration of internet services to mobile. At GMIC 2012, several major social players discussed their progress.

For its part, Sina's Weibo app is now shipping on most Android and Apple iOS devices that are...

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