Sky News Arabia: The cinema news broadcast

This case study explains how media company Sky News Arabia created live interactive news broadcasts to be shown in cinemas to engage with and increase viewer numbers in the Middle East.

Sky News Arabia: The cinema news broadcast

Tahaab Rais

Campaign details

Brand owner: Sky News ArabiaLead agency: FP7/DXB (Part of McCann Worldgroup) and Momentum MENABrand: Sky News ArabiaCountry: Pan Arab, Saudi Arabia and United Arab EmiratesIndustry TV channels, services, programmesChannels used: Cinema, Earned media, buzz, Online video, Product placement, Public relations, Social media, Word of mouth, advocacy Media budget: Up to $500k

Executive summary

This case study describes how media company Sky News Arabia created live interactive news broadcasts to be shown in cinemas to engage with...

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