Six principles for social business (and three brands getting it right)

Low Lai Chow

At the SES Conference, Samsung Asia's regional Marketing Director for digital and social media outlined the six guidelines the company is implementing as it sets out to to become a social business and make social media a core part of its operations.

Six principles for social business (and three brands getting it right)

Low Lai Chow

Samsung Asia's regional Marketing Director for digital and social media, Damien Cummings, has a major task on his hands.

He related to the SES Conference in Singaporehow the company is overhauling its marketing strategy and internal organization to embrace digital marketing and social media. From a company that, when Cummings joined it in August 2012, blocked internal Facebook usage, it now wants to spend 50% of its budget on digital media, with social media at the heart of its offer to customers....

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