SickKids Foundation: 100 Today

SickKids Foundation, the fundraising organisation for The Hospital for Sick Children, used targeting and up-to-date advertising to raise monthly donations for a new operating suite in Canada.

Agency: Cossette

Product Description

SickKids Foundation is the fundraising organization for the Hospital for Sick Children whose mission is to make every kid a healthy kid. SickKids' Monthly Donor Program targets people in the GTA to become monthly donors. SickKids had their most ambitious monthly donor ask to date: increase monthly donor acquisition and attain 3,000 monthly donors in 30 days so they could build a new state-of-the art operating suite.

Objective of the Campaign

To answer SickKids goal to increase monthly donor acquisition by 3,000 monthly donors in 30 days we had to make this goal more achievable....

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