Should've Gone to Specsavers: A far-sighted view of advertising's role in building a business over 30 years

This case study explains how Specsavers, the optician retail chain, grew from its launch in 1984 to become an international brand with the largest market share in the UK.

Should've Gone to Specsavers: A far-sighted view of advertising's role in building a business over 30 years

Principal author: Matthew Philip, Manning Gottlieb OMDContributing authors: Helen Weavers, Real World Planning; Paddy Adams, Caroline Clear, Tim Pearson and David Bratt, Manning Gottlieb OMD; Preety Marwaha and Sam Dias, BrandScience; Tim Orton, Specsavers Optical Group

Introduction: an overview

This is the story of one of the most iconic brands in the UK, and how it grew from a standing start 30 years ago to a £1.8bn international success today1. It is a brand that owes...

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