Sherwin-Williams: Color Chips

This case study demonstrates how Sherwin-Williams, the US paint retailer, used a combination of traditional media and a browser-based app to grow consideration and sales growth.

Sherwin-Williams: Color Chips

Client: Sherwin-WilliamsAgency: McKinney

Summary

In this case study by Sherwin-Williams, the 145 years old, largest US paint retailer, the tide of decling sales is turned by tapping into its source and reminding people about what they cared about the most when they thought about paint—color. Impacted by the slump in the housing market, a segment that drives the paint business, Sherwin-Williams had not fully recovered from the economic downturn, and found itself with just 8.6% of the paint category media spend among all home improvement retailers. By focusing on color and the wonderful invention...

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