Shanghai Disney Resort

The communications team at Shanghai Disney Resort (SHDR), a themed resort in China, lived up to the promises of Disney and delivered them to China in an authentic way.

As the first Disney resort to open in Mainland China, Shanghai Disney Resort (SHDR) faced tremendous pressure to live up to the magical promise of Disney and to deliver that promise to China in an authentic way. Two years after opening, SHDR has done just that. It has:

  • Become one of the most popular domestic tourism destinations in China during key holiday travel periods, on par with the Palace Museum in Beijing, welcoming more than 11 million guests from around China and the world (Sina.com; Kankanews.com, among others);
  • Generated positive operating income in its first full fiscal...

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