Seven essential elements of an agency new business plan

This article offers a seven-step approach that can help agencies create a plan for new business and understand their position in a rapidly changing landscape.

Seven essential elements of an agency new business plan

Jody Sutter The Sutter Company

If you're not in the habit of writing an annual new business plan, it can seem like a daunting challenge. Having a blueprint can help. It may not diminish the time and work required, but it does give you a useful framework that gets you off to a good start, reduces the risk of procrastination, and keeps you focused throughout.

These days, with advertising and marketing undergoing significant change at a rapid pace, having an annual plan for new business is increasingly important for agencies...

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