Seagram Company Ltd.: Is It Hidden Or Refreshingly Obvious? campaign

Daryl F. Mallett

While interest in the phenomenon of subliminal advertising, in one form or another, dated back to the late 1800s and early 1900s, writer Michael Jenkinson, in an online article taken from Alberta Report/Western Report, said that the "first reported instance of the phenomenon [subliminal advertising being used] occurred in 1957 when New Jersey movie theatre owner Jim Vacary announced he had discovered a way to boost sales at his theatre's concession stand by flashing the words 'drink Coke' and 'eat popcorn' on the movie screen during the picture.

Seagram Company Ltd.: Is It Hidden Or Refreshingly Obvious? campaign

Daryl F. Mallett

Overview

While interest in the phenomenon of subliminal advertising, in one form or another, dated back to the late 1800s and early 1900s, writer Michael Jenkinson, in an online article taken from Alberta Report/Western Report, said that the "first reported instance of the phenomenon [subliminal advertising being used] occurred in 1957 when New Jersey movie theatre owner Jim Vacary announced he had discovered a way to boost sales at his theatre's concession stand by flashing the words 'drink Coke' and 'eat popcorn' on the movie...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands