Scott Naturals: Toss the Tube
Category: Consumer products - household and petcareAgency: TrisectCountry: USClient: Kimberly-Clark
Campaign Summary
Everyone uses toilet paper. Every day. That's a lot of tubes being used. 17 billion, in fact. But most consumers don't consider toilet paper tubes as a culprit in environmental issues and waste.
Even more so, while most of the population says they're interested in environmentally friendly products, fewer than 2% are actually acting on this interest. "Green" bath tissue's sliver of the category has been flat as consumers are increasingly dissatisfied with the softness and quality of eco-friendly toilet...