Saving the Organic Seed and Bean Company
Agency: Family (and friends)
Executive summary
Saving Seed and Bean
Seed and Bean isn't just about profits. It's about ethical business and responsibility for the environment. It has been making great chocolate since 2005, all handmade in small batches in the UK. But nine years in, it was failing. Retailing in health food chain Holland and Barratt and farm shops, it was not selling high enough volumes, and needed to go mainstream. The aim of the rebrand was simply to survive. The new design delivered much more than that.
"If we hadn't...